It doesn’t matter if this is your first day in business or if you're a pro mapping out your goals is a MUST do to help you be more productive and successful in your business endeavors! If you merely “wing it” from day to day or week to week you might just end up spinning your wheels and getting nowhere fast.
Being a full time mom certainly has it’s challenges. Let’s be real you're not “on point” every single day. BUT when you have a plan you are more likely to stay focused on your overall goal. I know that when I’m in full mommy mode for a day or two and I can’t work or i’m totally distracted I sometimes get down on myself or i’ll guilt myself into sitting to get some work done and then I feel bad about not doing my “mommy duty”. I have to take a minute, look at my plan, check my prioritize and realize that no matter what I will achieve what I set out to do because I have an end goal and a plan.
Instead of all the “mom guilt” you put on yourself let’s take a few minutes and talk about how you can plan out your big goals ahead of time to help alleviate the stress now!
1. Grab your planner and map out your ENTIRE year!
If you don’t have a planner yet GET ONE!!! I love my Erin Condren planner and I HIGHLY recommend them to you too! They have tons of space to get detailed, they have space for notes, and daily space for tasks. In a perfect world you would sit down plan out your tasks, crush your tasks, and be rolling in your business success with zero hiccups. BUUUUUTTTT you're a business building MOM who has things that need to be taken care of while running your business. Writing down what you need to achieve for each week based on your goals will help keep you focused and on track to reach each of your goals. Now I say “write it down” I don’t mean start with your planner. Good grief you’d have white out everywhere while youre making adjustments haha. I encourage you to outline everything in a notebook, on a piece of paper, in a digital document, etc so that you can see how you want your year to go. THEN add things to your planner!
2. Figure out FOUR things you want to accomplish in your business for the year.
The reason I say four things is because there are 4 quarters to your year and in each 90 day cycle you should be able to accomplish a big task! For me I try to stick to income goals, content goals, subscriber goals, etc.
This year I made some lofty goals since I went through a re-branding.
3. TAKE ACTION
Once you figure out what you want to achieve you need a plan to MAKE IT HAPPEN! For me I sit down and create a list of what I want to happen in order to reach my. Let’s use my quarterly goals as an example.
**Create a foundation for my business
** Reach 1000 mommas in my new FB group
**Create a new program to help mommies create income & stay home with their kiddos through maximizing their time and skills >> 4 Weeks To Build Your Online Business <<
**Promote new program >> 4 Weeks To Build Your Online Business <<
4. SET DEADLINES
Now that i’ve mapped out everything I go back in and elaborate on each task. Once I know exactly what needs to be done in order to reach my goals I give each task a date that it needs to be accomplished by. With those dates I then go in and plug everything into my planner so that I can get a visual of where I am and what i’m working towards. Once I have a good idea of what activities i’m doing regularly I add them in on specific days each week/month again and again. For content sharing I go into my social media platforms once a week and schedule my posts so that i’m not forgetting to engage each and every day.
I LOVE knowing what i’ve got coming up. I NEED too have a visual of what tasks i’m actively working on in order to keep myself focused and moving forward. If you're just starting out I highly suggest that you start planning 90 days at a time. You can literally change your life in 90 days with hard work and persistence. I have a FREE 90 Success Planner for you to use as a mock up or for an outline for your year planing. —> 90 Day planner
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“Hey, I’ve got wraps on sale until tomorrow night, I was looking at your pictures and noticed you could use one. Are you interested?”
Lets just talk for a quick second about how ALL of these are a hard NO for any potential customer you may have just added on your social media platform. These are all REAL messages I’ve received from people I either don’t know or people who had just added me as a friend. I'll be honest, not a single one of them got my business.
I don’t know about you but some of these messages I personally found offensive and the others I just found pushy or annoying. So let’s just start off by saying this is not how you want to start conversations with any of your potential customers. You want to get to know your audience, make them feel comfortable with you, build trust before asking someone to invest with you.
Have you ever gone to one of the big box stores and a few short steps inside the store there is a direct tv sales person standing there ready to pounce? Literally you walk past them and the first words out of their mouth is “Let me talk to you about upgrading your TV package”. Never once did they ask you how you were, if you had cable, if you even had a TV. Personally we don’t have cable at our house and we have no intention of ever having cable. For the longest time I only had one TV in my house and it was in a hutch that always stayed closed. You tend to say “no thanks” and just keep walking because no one likes to be a part of a blatant sales pitch. The same principle applies to your business. You need to build a relationship, trust, and confidence among your audience. Think of building your audience like dating. You have to get to know someone before you decide you want to spend time with them.
Once an individual accept your friend request, follows your board, tweets you back, etc. it’s always a great idea to shoot them a message. NOT a “buy my stuff” message!! This is a time to get to know your new friend. Scroll through some of the persons profile and find something you have in common and ask questions without making it about you! Ask the person questions about themselves. Shoot them a Birthday message. Ask them how their kids are enjoying whatever program their in. Tell them how much you LOVE their photos of xyz. Connect with a person on a friends level before you ever pitch to them. Getting to know your audience, building trust, and sharing with them opens up an entirely new channel for communication and down the line on boarding them.
Some things to AVOID:
*Posting blatantly about your business
*Asking your audience to “CLICK HERE” to BUY without ever getting to know them (Unless it’s a promotion offer)
*Making EVERY SINGLE post about your business
*Soliciting products on someone else’s page (Do NOT ask your friends if you can post your “for sale” items on their walls!)
*Talking trash about your competitors on your page or theirs
*Using stock photos of your products
*Having a profile picture that isn’t your face
Some things to DO:
*Get to know people: who they are, what they like, their hobbies, etc.
* Share YOU doing normal every day things (people work with those they can relate to)
* Use a picture for your profile that shows your smiling face
* Share YOU using your product or living your moto without a “BUY NOW” action call
* Grow your audience
* Invite daily
*Get into groups with others you share interests with
No one likes a sleazy car sales man who only follows you around the lot (social media) wanting to sell you something. Make some friends, make those connections, invite people into your world, and then offer them a glimpse into what you have to share.
To snag some sample posts that will entice your audience with you having to pitch your products click here --> SNAG YOUR PDF
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How many of you have beat your head against your table trying to just “stay ahead” of your “work load” trying to engage with your audience? I mean you’re on social media, you have an e-mail list, you have groups, you need to post in groups, you run live events, etc. Theres SOOO much stuff you share that you need to come up with it might seem like, at times, you're drowning just keeping up with content.
When you first start your business it can be OVERWHELMING without a doubt.
What I quickly had to realize was that I was creating content and sharing it one time and it was lost in the universe never to be heard from again :O. That’s about the time i’d reached my breaking point. I finally signed up for seminars to help me structor my business and MAN was it way overdue. During one of the seminars I learned about using autoresponders- BAM - Business changer in seconds!
One of the BEST things about using an autoresponder is that you can write your content ONCE and then each time someone signs up for your e-mail list they will receive your content in different intervals so you're genius content doesn't go to waste.
Still not following? Ok lemme break it down!
If you have 10 people sign up for your e-mail list those 10 people will get the content you're sharing, then you send those 10 people another genius e-mail, and another, etc. they are reading your genius content. Well if person number 11 signs up 15 days down the road they will get the original e-mail they signed up for and then all of the other e-mails you have scheduled to go out according to how you’ve scheduled them. You don’t just share your content once on a platform and let it go out into the universe to die along with your engagement. You can continually have your word spread out with an autoresponder!
This was literally the BIGGEST time-saver for me. I kept creating content and sharing it again and again and again and again…. it was time consuming and I rarely knew if anyone was getting a chance to read what I was sharing. That simply does NOT work now that I am a busy mom who runs the house, cooks the meals, cares for the baby, runs the errands, sets up the appointments, goes to the appointments, you get the idea. Using an autoresponder means that your content is on autopilot. Your audience will always be engaged even if you aren't there with them the second they sign up.
Autoresponders are fantastic tools for blogs, resources, links, upcoming webinar announcements, promos, all sorts of stuff! You might think “But I can’t engage with my audience if i’m just sending them content” SURE your can!! At the end of each of my e-mails I ask a question, invite my audience to join my Wine Wednesday Session, encourage them to go and do, etc. There is ALWAYS the option to e-mail me back if there are any questions :D.
Now what autoresponder do you choose? Gosh, there are literally a TON and I have tried MANY of them! While i’m not going to cover all of them I will share with you my absolute favorite one- I use Convert Kit. It is SUPPPPPEEEER simple to use, there are a ton of templates, you can build relationships with your audience view a newsletter, and its a great tool to incorporate into your business.
Another amazing thing about Convert Kit is their customer service. I had some questions when I first started with them and I jumped on a live chat with one of their reps and my questions were answered quickly and thoroughly. To me customer service for a company is extremely important, if you are not there for your customers when they need you the most then you aren't great in your business ;-) . I HIGHLY recommend checking them out if you want to continually engage your audience with little effort.
It’s time to start engaging!!
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Have you ever shelled out a booty load of money for something to “fix” your problem only to figure out whatever you bought simply didn't work?
I know I absolutely have. Ive shelled out a significant amount of money on live trainings, books, e-books, webinars, higher education, etc. all which promised something I was looking for. Only, in the end, I was disappointed to find out what I was promised wasn't actually going to occur.
If you are a business owner of any kind the last thing you want to hear is that your customer thinks you're a quack pot and that your products don't work. A good rule of thumb for an online business owner is to assure your services match the offer you create.
1. Make sure you are providing a guided transformation
What I mean is don’t just give a bunch of info and say “here you go, good luck, hope you figure it out!”. No you actually need to walk your customers through your programs, your tutorials, your services and make sure they know how to use your guidance effectively. The proverbial, take them form point A to point B comes to mind here.
*Take a look at what you are sharing, make sure that there is a journey within your info, and assure there is an achievable end result that your customer can obtain.
2. Determine What Your Customers Needs To Learn And Share That Info
If you are creating a video tutorial don’t simply sit down and ramble about whatever it is you “think” your customer wants adding erroneous examples here and there. NOPE NOPE NOPE. You need to make are whatever you provide offers your customer an end result.
Before you sit down and hit record try creating an outline of what you need to cover. Write down topics, objectives, and results you want to provide. This little tool will help you from getting long winded and sharing unnecessarily. Having an outline keeps you on track and allows you to share that “point A to point B” info your customer is looking for. You can always share example stories as long as they relate to what your customer needs to learn.
3. Be Sure You Know Ahead Of Time What Your Customer Will Need To Do To Achieve Results
Back to the video tutorial example, you outline what you want to cover and how your customer will achieve the end goal. Now you need to be sure that you are communicating clearly to them what steps they will need to take in order to achieve their point A to point B. You can do this by creating action steps, workable hand outs, actions assignments, to-do list’s, check lists, etc. It’s one thing to provide information to your customer but it’s another thing to help them follow through with what they’ve learned. By providing them interactive ways to apply what they have learned you are helping them achieve the goals they set out to reach by purchasing your program.
Now, go make some happy customers!
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Hey, I'm Lauren
Who am I? I am a SAHM to a beautiful baby boy, a furmom to 2 doggies and 1 kittycat, a girlfriend, a fitness enthusiast, a beach lover, a dreamer, a world traveler, a business coach, a planner, and an advocate for the SAHM's with BIG dreams!